|
|
AMERICAN WINDSURFER MAGAZINE
ADVERTISING: Circulation and Demographics
|
|
From Second Class Postal Audit • December, 1998 Based on Issue 5.5
Total Copies Printed: 89,000 Total Copies Distributed: 60,876 Total copies sold: 62.6%
Paid Issues: 55,776 Subscriptions at full advertised price: 31,831
Subscriptions received through agents: 23,945
Promotional Copies Served: 15,100Number of unsold copies destroyed or units put in storage for sale as back issues: 18,124
Estimated Distribution for January 2001 Issue 8.1
Total Copies Printed: 200,000 Guaranteed Rate Base: 152,000
Promotional Copies Served: 120,000
Estimated subscriptions received through agents: 43,000
International distribution: 20,000
Demographic Source: 1998 American Windsurfer Readership Survey drawn from 764 responses
Age:
17-24: 1%
25-34: 18.3%
35-64: 77.4%
65+ 3.4%
Sex:
Male: 78%
Female: 22%
Marital Status:
Married: 61.2%
Single: 32.0%
Divorced: 6.8%
Children:
Yes: 51.7%
No: 47.8%
Education:
High School: 8.6%
College: 59.1%
MA: 21.7%
PHD: 10.6%
Own or Rent Home:
Own: 78.1%
Rent: 21.9%
Annual Income:
<$25k: 3.7%
$25-75k: 29.3%
$75-100k: 31.9%
$100k+: 35.1%
Number of vehicles owned:
1: 30%
2: 44.5%
3-4: 22%
5+: 3.5%
TYpe of vehiCle owned:
Sports Utilitiy: 33.3%
Van: 25.4%
Truck: 14.9%
Compact: 5.5%
Motorcycles: 3%
|
Type of vehicle owned:
Sports Utilitiy: 33.3%
Van: 25.4%
Truck: 14.9%
Compact: 5.5%
Motorcycles: 3%
Other activities:
Snow skiing: 49%
Surfing: 12%
Golf: 16.5%
Hiking: 21.6%
Cycling: 32%
Kayaking: 12%
Snowboarding: 32%
Sailing: 14.6%
Windsurfing vacation:
Yes: 81.1%
No: 18.9%
Number of times:
0-1 13.6%
2-3 74.9%
4-10 9.5%
10+ 2%
Drive or Fly:
Drive: 33.1%
Fly: 66.9%
Other statistics:
93.4% read AW 2+ hours
78.4% pass AW to other readers
62.7% like to receive AW monthly
4.9% everyday
79.8% wants equipment review
5.3% are beginners
43% intermediate
51.2% advance-expert
79.2% like to see pricing in ads
61.9% buy equipment retail store
16.4% are wave sailors
43.9% own 4 or more boards
74.5% own 4 or more sails
98.3% wants a windsurfer in the White House! |
Schedule & Rate Sheet: click here
Specifications: click here
|
Return to Home Page:
SUBSCRIBE NOW! See Special on-line subscrition offer.
 |
FREE VIDEO is available with your subscription to American Windsurfer Magazine.
Show me MORE VIDEOS from American Windsurfer |
|
|
|
![[Must See Videos]](../images/vcamerab.jpg)
